Analyze
Fettle reads your products, orders, customers, marketing and operations to establish your store’s current position.
Six signals: product, margin, sales, channel, retention and operations.Your AI operator, on your terms
Close the execution gap.
Keep the final say.
Analytics tell you what is wrong—dead stock, leaking margin, failing ads. Fettle prepares the exact fix: the campaign, content or store change. It stages every action in your Trust Ledger and executes nothing until you approve.
Built forShopify
Nothing changes without your approval
Good morning, Asha
Your store, in focus.
Store positionTraction
2 of 6 growth signals are strong
Revenue$12,480↑ 12.4%
Repeat customers18.6%Needs attention
Critical1 approval waiting
Ceramic Mug — Blue may sell out tomorrow
3 units left · selling 4/day · estimated $340 at risk
Proposed: pause the active promotion
WatchingCheckout conversion Healthy · 3.8%
NextSecond-purchase flow Ready to evaluate
01 Understand your store
02 Prioritize what matters
03 Act only with approval
04 Learn from the result
A calmer way to grow
From store data to
the next right move.
Fettle works like an experienced ecommerce operator: it gets the full context before recommending a change.
Prioritize
It identifies the constraint most likely to hold back growth—not a long list of generic recommendations.
Every playbook adapts to your store stage and evidence.Approve & act
See what will change, why it matters, and how success is measured. Fettle never changes Shopify without your approval.
Every action is recorded and can be reviewed.Monitor
Fettle watches the outcome, catches regressions, and selects the next eligible playbook when the store is ready.
Your plan improves using your own store data.Expert guidance. Merchant control.
Useful automation
without the surprises.
Fettle can prepare the work, but you remain accountable for every store change. That makes it powerful enough to help and safe enough to trust.
01
Evidence before action
Every proposal shows the store data behind it, the expected result and the risk.
02
Approval is built in
Pricing, promotions, content and customer-facing changes wait for your yes.
03
Outcomes stay visible
History shows what ran, what changed, what failed, and when a rollback is available.
Built around your stage
The right playbook,
not every playbook.
A new store needs proof and a reliable launch. A growing store needs repeatable acquisition and retention. Fettle adjusts accordingly.
01
Launch
Readiness, offer and unit economics
02
Traction
Conversion and first retention signals
03
Growth
Channels, inventory and customer segments
04
Established
Forecasting, operations and brand moat
Early access
Give your store
a clear next move.
Fettle is currently onboarding a small number of Shopify brands.
For Shopify merchants. No credit card required.